Simon Haas
Pre-Launch Marketing Strategist
Founder of Power of One Marketing — I help creators and brands build the audience and momentum they need before launch day, so they never launch into silence.
Free 1-page diagnosis — find exactly where your funnel breaks
Step-by-step: fix your funnel, convert more
Marketing Leads Copywriting — write copy that actually converts
Common Questions
What is pre-launch marketing?
Pre-launch marketing is the strategy of building anticipation and an engaged audience before a product goes live. Most digital products fail not because they’re bad — but because no one was waiting for them. A pre-launch phase creates the launch moment.
How do I know if my funnel is broken?
Most broken funnels fail at one of three points: wrong audience at the top, lost trust in the middle, or a conversion step that’s too complicated at the bottom. Start with the free Funnel Audit Checklist to diagnose which stage is the problem before changing anything.
Can I launch a product without an email list?
Yes — but you need at least one micro-channel with a real audience. 200 engaged subscribers outperform 10,000 passive followers. The pre-launch phase is exactly when you build that channel, so launch day isn’t day one of awareness.
Who is Power of One Marketing for?
Solo creators, consultants, and small brands who want to stop guessing and start building real momentum before they launch. Whether it’s a digital course, a service, or a product — the pre-launch strategy is what separates launches that land from ones that disappear.